Michelle Micke
Beauty & Wellness UGC Creator
Helping brands connect with women 45+ through content that's genuinely relatable — created by a real Gen X woman who lives the lifestyle she promotes.
Trusted by 6+ brands.
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Hi I'm
Michelle Micke
Beauty & Wellness UGC Creator
Helping brands connect with women 45+ through content that's genuinely relatable — created by a real Gen X woman who lives the lifestyle she promotes.
About Michelle
Before I ever held a ring light, I held people's lives in my hands.
I spent years as a critical care flight paramedic — earning trust in high-stakes moments and learning what it really means to show up when it matters.
That background shapes everything about how I work. Authenticity isn't a buzzword for me — it's how I'm wired.
Today I create UGC content for lifestyle, beauty, and wellness brands. I'm a 50-year-old Gen X woman living the exact life your target customer is living. I'm not performing relatability. I am your audience.
If your brand wants to reach women 45+ with content that actually lands — not just checks a box — let's talk.
Why Brands Work with Me
Authenticity That Builds
Trust
My journey: from years as a first
responder to losing 135 pounds
has shaped how I connect with
people. I create honest, relatable
content that feels genuine,
helping brands build real trust
with their audience.
Relatable Gen X Perspective
As a Gen X creator, I understand
the everyday consumer who
values practicality, wellness, and
authenticity. My content speaks
naturally to audiences looking for
products that fit into real life.
Content That Feels Natural
I focus on lifestyle driven short-
form videos that showcase
products in an organic way.
Instead of feeling like ads, my
content blends seamlessly into
the viewer’s feed making it more
engaging and effective.
Relatable & Authentic
Gen X Perspective.
Services Offered
I create engaging short- form videos designed to capture attention and showcase your product in a natural, relatable way.
Through authentic storytelling and everyday lifestyle moments, I demonstrate how your product fits naturally into real routines.
High-quality, clean, and aesthetic product UGC photos and videos designed for websites, social media, and marketing materials.
Authentic, first-person testimonial videos that showcase real experiences with your product.
My Content Process
Brands reaches out to discuss a potential collaboration. They share details about their product, campaign goals, and the type of content they’re looking for.
After understanding the brand’s needs, a content concept or idea is developed. This may include the video style, key message, and overall approach.
Once the concept is approved, the content is filmed and professionally edited. This includes capturing the product naturally & adding engaging hooks
After final edits, the completed content is delivered to the brand in the agreed format and resolution.
What Brands Say
"If you’re looking for someone who delivers quality work and is easy to work with, Michelle is a great choice. She understood the task immediately and delivered on time. Highly recommended! 😊."
Janet
SuppEmpire
"Excellent work. Very detail oriented. Created exactly what I needed though I didn’t know how to fully express what I needed she found it in my content. Very responsive. Thank you. I will definitely use her again. Highly recommended"
Dr. Yembe
Wellness App Startup
"Michelle’s storytelling style makes products feel real and trustworthy."
Mark
Health & Wellness Company
Michelle Micke
Beauty & Wellness UGC Creator
Let’s Collaborate!
Reach out today & let’s bring your dream
content strategy vision to life.
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